A metaverse strategy as part of your digital marketing campaign in (2022)
- sunreefsquare
- Jun 28, 2022
- 4 min read
Introduction
A metaverse is a digital platform that blends the physical world with the digital one. This can be anything from a virtual event to an augmented reality (AR) experience. While it might sound like something out of science fiction, the metaverse is already here. There are numerous examples of it in use today—from the Pokemon Go game to Snapchat filters to TikTok videos—it's safe to say that metaverse technology has become mainstream. But what does this mean for your business? Businesses need to learn how to create a metaverse strategy if they want to continue thriving in 2022 and beyond. In this article, I'll explore everything you need to know about the metaverse and how you can use it as part of your marketing strategy.
A metaverse is a virtual world that enables users to interact with avatars
They're often represented as three-dimensional (3D) spaces, where participants can interact in real time. Avatars are digital representations of users or other objects. In movies, they can look like anything — animals, humans or even cars — but in the metaverse they're usually some kind of animal or fantasy creature.
A metaverse strategy is a way of thinking about the world in which we live. It’s how a brand connects with their community through an immersive, digital experience.
The best way to get started is by understanding what your users want out of the experience. It can be anything from sharing photos or videos to interacting with each other in real time through video chats, virtual objects and more.
In the digital age, brands can create their own metaverses or use existing ones. One of the most popular is Second Life, which has been launched on June 23, 2003. It saw rapid growth for some years and in 2013 it had already approximately one million regular users and remains one of the largest online virtual worlds today.
Although this concept may seem new to you, it's actually a very old idea that goes back to science fiction novels like Snow Crash by Neal Stephenson (1992) and Ready Player One by Ernest Cline (2011).
You’ve probably heard of the digital marketing buzzword “user-created content.” This refers to any user-generated content that you create as part of your campaign, such as reviews and recommendations.
User-created content can take many forms, but it usually involves getting people involved in some way—and they don't necessarily have to be paying customers or fans. Whether they're people who interact with your brand on social media or simply passersby who are inspired by your products and services (or just think they look cool), a strong online presence can give users a sense of belonging—and encourage them to participate in your business's growth through their own actions.
The first step to crafting a metaverse strategy is to find out if your brand is already there.
To do this, you'll need a few data points:
The number of users who have created an avatar of your company or product. This can be found by going to the dashboard and clicking on the "Avatars" tab.
The number of times your avatar has been viewed by other users (this is called "avatar impressions"). To see this, go again to the dashboard and click on "Viewed Avatars." You'll see a list with all avatars that have been viewed at least once in order from most views down.
You don't need any sophisticated analytical tools for this—just add up the amounts! If there are more than 1 million views for an avatar, then it's safe to say that people are interested in talking about it online.
Create and build a presence inside a metaverse.
Metaverses are the most effective way to create your own virtual world, so you should consider creating one if you have any interest at all in doing so. If you do decide to create your own metaverse, it’s important that it be as high quality as possible and offer some real value to users who come into it. This means that you need to put time and effort into designing the universe of your metaverse and making sure everything is properly implemented. It also means having interesting characters in there who can interact with players and give them something to do while they’re in this world.
Use VR technology for marketing purposes outside of VR itself (e.g., using avatars).
Virtual reality continues its march towards becoming an increasingly mainstream part of our lives - especially among younger demographics - which means there are more ways than ever before for marketers looking for new ways to reach their target audiences through tech-based channels like mobile apps!
Conclusion
Building a brand presence in the metaverse requires an understanding of your target audience and their behaviors. It’s important to find out where they are spending time, which platforms they use and so on. Once you have conducted some research into this, you can build up a picture of how to brand your company in this virtual world, and how personalities translate into avatars that will interact with other people in the metaverse.
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